Planning, designing, and building web sites since 1999.LinkedIn
I've worked on projects both big and small, and regardless of size (or industry), I can tell you that your priority should always be well-defined, well-organized content. I know that sounds really exciting, but it's the truth. Yes, a site should look good, follow established branding, and work on different devices, but first and foremost, it needs to help people find information, and get things done.
When I tell people I make a living doing Information Architecture and User Experience, I sense — behind their blank stares — a suspicion I’m unemployed and just like making things up. In a sentence, their role is to define and structure your content, and to make sure people don't get lost or annoyed trying to accomplish a task. From planning navigation and page layouts, to details like the exact wording on a button, IA & UX help create a blueprint for building a site.
It's a given that your site design should follow the established colours and typography of your organization. But your content management system should be tailored to you as well. The WordPress adminsitration can be made to manage whatever type of content you have, so stop working with 'Pages' and 'Posts' and start working with a system built around your exact needs.
With elegant, ready-to-use templates, Squarespace can get you up and running quickly. Designs can be adjusted to match your organization's font, colour, and other style guidelines, and when you're ready to expand, new sections and content can be added using a drag-and-drop interface.
“ Geoff brings a level of organization, intelligence and understanding to projects that simply get them done well. He’s excellent at working remotely, and can be depended on to run with a job self sufficiently / transparently. Talent like Geoff is rare. ” Steve Bissonnette Managing Partner, Plank
“ Our clients appreciate Geoff's attention to detail, his thoughtful questions, and how he develops a deep understanding of their organization. He's been an integral part of our most successful projects over the past seven years and we continue to collaborate with him whenever the opportunity arises. He's a true professional and a pleasure to work with. ” Seth Singer Founder, Think Thirty Three
The humble pencil can be the fastest way to sketch out user flows, content relationships, and page layouts. Maybe you'll never see my notebook, but maybe we'll find ourselves sketching something out together in a meeting. Ideas on paper, that's where things begin.
Where notebook sketches go to be refined. I deliver detailed IA/UX documentation as PDFs (unless you want something else), but if you need to hang on the the source files, OmniGraffle is what I have.
I abandoned Photoshop a few years ago and I've never looked back. Sketch is the perfect tool for designing responsive web sites, and delivering developer-friendly production assets.
A great online tool for reviewing and commenting on work in progress — it even builds interactive prototypes if that's what you need.
Advanced Custom FIelds is the plug-in that transforms your administration. Custom editing screens to manage your custom content. Flexible page layouts. Inline notes to remind content managers of technical or editorial guidelines.